The Influence of Amazon In The E-Book Arena
by tkahuna2
Filed under Massage Chair Review
Amazon have been very influential in the recent growth in popularity of both e-book readers and e-books. Amazon’s Kindle reader first appeared on the market during November of 2006 and further updates followed with the launch of the Kindle 2.0 in February of 2009 and the launch of the third generation Kindle in August 2010. The large display Kindle DX was released in the summer of 2009 and also had an upgrade in August 2010.
Many industry watchers predicted that, despite Amazon’s pivotal role in the development of the e-book reader market, the launch of the versatile Apple iPad would effectively sound the death knell for the Kindle. However, after the launch of the third generation Kindle – accompanied by a reduction in the retail price – Amazon has sold out of their readers again. On the face of it, demand seems to remain high for what has now become Amazon’s top selling product.
For some people, the transition to reading e-books has been easy. Others seem to be attached to physical books. However, for most people the ability to carry large quantities of books around with them, coupled with the ease of operation offered by e-book readers, has been a winning combination. Recent e-book reader price cuts, prompted or at least hastened by the launch of the iPad, have made e-book readers more attractive to many consumers.
Amazon recently advised that they are now selling more Kindle books than traditional hardback books. The lower sales price of e-books – which use no paper or ink and have no delivery fees to speak of – certainly helps. It can’t be very much longer before e-books begin to sell more than paperbacks.
As well as the price, the ease with which e-books can be bought is another influencing factor. Readers can download a book to their Kindle in less than sixty seconds, at any time of the day or night, just as long as they can connect to Amazon’s Kindle store.
One potential area of concern for many prospective customers was a reluctance to be “tied” to one particular brand of e-reader. This issue has been very effectively addressed by Amazon who have released a large number of free “apps” to allow Kindle books to be read on a wide range of different devices. Currently, Kindle books can be read on the Mac, the PC, the iPhone, the iPad, the Blackberry smart phone and any device which uses the Android operating system. It’s actually a clever strategy by Amazon. Not only does it address customer’s concerns about being tied to one particular brand of hardware but every new app acts as a separate retail outlet for Amazon’s massive selection of Kindle books. Currently, approximately 20% of all Kindle book sales are destined to be read on non-Kindle hardware.
All things considered, it looks like e-books are here to stay and that they will gradually account for a higher and higher percentage of book sales. It also looks likely that Amazon will remain as one of the driving forces in the digital publishing arena for some time to come.